Paper: Milton Glaser - Final Draft

Christina Catarello

FA 027

December 16, 2008

Prof. Klinkostein

Graphic designer Milton Glaser

Final Copy

 

 

Milton Glaser is a leading American graphic designer, illustrator, art director and teacher who has had a long and distinguished design career. Additionally, he has worked in furniture, product, and interior design. He expresses his ideas through simplified images that become symbols of the subject and his work along with his style is as ever changing as his interests and is influential worldwide.

Glaser, born June 26, 1929 was raised and currently lives in New York City. After attending the High School of Music & Art, he graduated from Cooper Union in New York City in 1951. He later studied printmaking from 1952 to 1953 at the Accademia delle Belle Arti in Bologna, Italy under the renowned painter Giorgio Morandi. He cites Morandi along with Picasso as having the most influence on his work. Although they are polar opposites, Morandi’s work austere and Picasso’s work versatile, Glaser’s appreciation of both inspire him to reach his potential as a designer. He admires Morandi’s unemotional clear vision shown in his paintings and at the same time Picasso’s quest for self-expression and willingness to change.

After returning to the United States he founded the Push Pin Studios in New York in 1954 with former classmates Seymour Chwast, Edward Sorel, and Reynold Ruffins, establishing Push Pin Graphics magazine with Chwast and Ruffins in the following year. The work produced at Push Pin helped revive illustration in the 1960’s when photography and television had all but taken over the visual communications industry. Most advertising solutions at that time concentrated on television commercials and print ads using photographic images.

Glaser’s graphic style at that time was eclectic and original, drawing on a wide variety of sources and style ranging from the Italian Renaissance and non-Western art to modern art and his love of comics. He uses a conceptual approach in the field of visual communications in which the designer creates the concept, page design, image and type for a project or assignment. Because of this encompassing approach to design, Glaser often developed his own typefaces to be used in the final image produced in a design. An excellent example of his concern of the total design process and his earlier style was Glaser’s insert poster for a record album by Bob Dylan, 1966.

          In this poster, one of Glaser’s typeface designs, “Babyteeth”, spells out Dylan’s name in the image. The simple profile of Dylan and the use of curvy lines and bright, flat color in this illustration perfectly symbolize the culture of the 1960’s and the poster has become a design icon of that time. According to Glaser, "Part of my job is to make things look simple. To achieve a look that's inevitable, that, when you see it, you think it's the only thing that could have been done." (6.)

         Another example of this design philosophy is the “I © NY” logo he created for the New York state government in 1975 to match the words to their “I Love New York” tourism campaign.

Although the general public has no idea who created this simple yet engaging logo, it is the most recognized and copied in the world. Following the terrorist attacks on September 11, 2001 Glaser took out an ad in the New York Times and revised the famous image to read I ♥ NY More Than Ever, with a smudge in the "lower west side" of the heart.

          Glaser co-founded New York Magazine with editor Clay Felker and was Art director and vice-president from 1968 to 1976. He also was responsible for the design of many other publications including Paris Match, the Village Voice, and Esquire. 

The innovative layout first seen in New York Magazine has been copied by almost every American city magazine ever since. He remained editor and co-art director of the magazine Push Pin Graphics and president of Push Pin until he left in 1974. Shortly thereafter, he set up Milton Glaser Inc. to pursue other design interests such as interior, furniture and product design alongside his continued interest in print. He later became a partner in another New York City design studio, WBMG in 1984.

Sharing his love of design has been an integral part of Glaser’s career. From 1961 onwards Glaser has been teaching at various New York City schools including the Pratt Institute, the School of Visual Arts and Cooper Union. He is an articulate spokesman for the ethical practice of design. His current work has become increasingly personal and spiritual as exemplified by “Beatrice” from a commission for Dante’s Purgatorio. 

Collections of Glaser’s work can be found at the Museum of Modern Art, Cooper Hewitt Museum, both in New York; Israel Museum, Jerusalem; National Archives, Smithsonian Institution, Washington, DC to name a few. Throughout his career he has had a major impact on contemporary illustration and design. His work has won numerous awards from Art Directors Clubs, the American Institute of Graphic Arts and the Society of Illustrators. He is the recipient of many honors including the Society of Illustrators Gold Medal and the St. Gaudens Medal from Cooper Union, New York in 1979 and the Smithsonian Cooper-Hewitt Lifetime Achievement Award, New York, which he received in 2004. He has received honorary doctorates from various prestigious institutions such as the School of Visual Arts, New York and the Philadelphia Museum School both in 1979 and the State University at Buffalo in 1987.

Glaser insists, “Artistic courage is usually over emphasized. But it’s the ability to leave something behind and try something else when you don’t know where you’re going.” (3.) It is Milton Glaser’s constant experimentation and willingness to explore new avenues of design that has enabled him to produce a legacy of designs and inspiration for those in the design community.

Works Cited:

1. Glaser, Milton. Graphic Design: Graphic Design. New York: Overlook Press, 1990.

2. Glaser, Milton. “Ten Things I Have Learned.” Part of the AIGA talk in London. November 22, 2001,

http://www.miltonglaser.com/pages/milton/essays/es3.html

3. Holland, Brad. “Milton Glaser Interview.” Step inside magazine, March 15, 2002,

http://www.aiga.org/content.cfm/milton-glaser-interview

4. Martin, Roger L. “The Positive Spiral: Six Keys to Success.” BusinessWeek, February 28, 2007,

http://www.businessweek.com/innovate/content/jan2006/id20060103_370096.htm

5. New York Magazine. New York: New York Media Holdings, LLC, September 28, 2008.

6. Perman, Stacy. “The Heart and Mind of Milton Glaser.”  BusinessWeek, January 4, 2006,

http://www.businessweek.com/innovate/content/jan2006/id20060103_370096.htm

Review: Bruce Nussbaum, "Steve Jobs' Inspirational Advice"

http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2008/12/steve_jobs_chri.html

In this blog Steve Nussbaum shares with his readers his favorite inspirational speech he has ever heard. It is Steve Jobs' 2005 Stanford Commencement address, shortly after he was diagnosed with cancer. My favorite quote from that speech is: "Your time is limited, so don't waste it living someone else's life." Jobs says that believing that the dots will connect gives us the courage to follow our own unique path.

Class Notes: R 12/4/08

Layout of business card page:

8.5"x11"

Margins: top and bottom= 1/2"

                 left and right=3/4"

Center Guide at 3.5"

Guide every 2" from top to bottom (10 boxes)

Next week finish project

Final 12/16/08

Binder due 12/16/08

Brandmark Project: Living/Giving: Business Card

Brandmark Project: Living/Giving: Logo

Review: WFS Outlook 2009

http://www.pantopicon.be/blog/2008/10/29/wfs-outlook-2009/

World Future Society recently published their top ten of future developments to keep an eye on in view of 2009 and beyond:

Some of the more interesting revelations that are relevant to the design industry are:

1.     Everything you say and do will be recorded by 2030. Because of  advances in nanotechnology, nanodevices will monitor and record people everywhere.— Gene Stephens, “Cybercrime in the Year 2025,” THE FUTURIST July-Aug 2008.

2.     The car’s days as king of the road will soon be over. A result of wireless communication, emission control restrictions, and futuristic flying delivery vehicles there will be reduced demand of the automobile— Thomas J. Frey, “Disrupting the Automobile’s Future,” THE FUTURIST, Sep-Oct 2008.

3.     Careers, and the college majors for preparing for them, are becoming more specialized. Niche majors  such as, entrepreneurship, nanotechnology and digital forensics will continue to grow.—THE FUTURIST, World Trends & Forecasts, Sep-Oct 2008.

4.     Professional knowledge will become obsolete almost as quickly as it’s acquired. Most professions willl require continual retraining and instruction due to rapid advances in technology.— Marvin J. Cetron and Owen Davies, "Trends Shaping Tomorrow's World, Part Two," THE FUTURIST May-June 2008.

5.     Access to electricity will reach 83% of the world by 2030. Electricity raises living standards and access to products and services.— Andy Hines, “Global Trends in Culture, Infrastructure, and Values,” Sep-Oct 2008.

Review: As the money dries up, product design to shift toward the ederly

http://www.core77.com/blog/object_culture/as_the_money_dries_up_product_design_to_shift_towards_the_elderly_12037.asp

According to the Wall Street Journal, companies such as General Electric and Whirlpool are focusing on “senior-friendly” designs for the aging population. At a time when consumer’s disposable income is at a low, this segment of the population might possibly have the income to buy their products.

Review: Seth Godin/How to answer the phone

http://sethgodin.typepad.com/seths_blog/2008/11/how-to-answer-t.html

In his post Seth Godin maintains that the only reason for someone in cutomer service to answer the phone is to make the customer happy. Period.

Too many times our experience with customer service departments have left us frustrated and unhappy- feelings that are hard to forget after laying out money for a product or service that disappoints us. We tend to shy away from those companies that do not fulfill their promises. Doesn't it make sense that happy customers will bring in more sales?

Review: Eton Shirts

Eton Shirts, a Swedish company has developed a fabric that does not require ironing. It needs only body heat to remain wrinkle free and returns to its original shape after washing. This will result in a decrease in energy consumption because there will be less ironing. When products are developed that eliminate the need for human interaction there are pros and cons. There is the possibility that certain areas of business, in this case, ironing shops, manufacturers of presses, might become obsolete. On the other hand, the energy saved would be tremendous.

Brandmark Project: Living/Giving: Images

Review: Core77/77 Gift Ideas Under $77

http://www.core77.com/blog/giftguide/

This is an enjoyable look at some great, inexpensive, highly creative and unique products on the market. Some of my favorites are the BottleBob Bottle Cap Punch and the ABC Button.

Class Notes: T 11/25/08

Stylized representations are highly simplified stylized representations and a photograph - you get involved - you participate

Understand the patterns

Illustrator is used for vector graphics, infinately sizeable

Notes:

Select w/ arrow

Click on pic and hit delete

go to fill box

Stylize round corners

Convert anchor tool

Work on images for tagline

Brandmark Project: Living/Giving: Tagline in Brandscape

Class Notes: T 11/18/08

Review new assignment

Finish grading Assignment #2

Tagline research

Create taglines

Place on Brandscape slide

Post on Blog

Next class find images for logos

Notes:

Photoshop is raster (grid) based

Illustrator is vector based. they are mathematical equation so they can be scaled to infinity

The printer and the screen play a role in the sharpness

72 dots/inch screen is standard

Logotype has letters "GM"

Logo is picture or image 

Taglines:

Apple: "Think Differently"

3 words

3 syllables

Review: No more...

http://www.pantopicon.be/blog/2008/11/13/no-more/

Eton Shirts, a Swedish company has developed a fabric that does not require ironing. It needs only body heat to remain wrinkle free and returns to its original shape after washing. This will result in a decrease in energy consumption because there will be less ironing. When products are developed that eliminate the need for human interaction there are pros and cons. There is the possibility that certain areas of business, in this case, ironing shops, manufacturers of presses, might become obsolete. On the other hand, the energy saved would be tremendous.

Brandmark Project: Tagline

 Taglines:

Definitions:

A tagline is a variant of branding slogan. A memorable phrase that sum's up the tone and premise of a brand or product to reinforce the memory of a product.

Life

Journey

My life. My card. American Express

Got Milk? California Milk Processor Board

The world on time. FedEx

Play. Laugh. Grow. Fisher-Price

Share moments. Share life. Kodak

Determination

It's the journey...Travel, growth

Step outside the box

living outside the box

In It.

Living It. Being who I am, Doing what matters to me, Giving back...

Living/Giving

LIVING/GIVING. world; hand,2 hands, holding hands; tree; leaf,organic, vein in leaf separating words

Class Notes: R 11/13/08

Project #2 Due today

No  class R 11/20/08

Self Portrait Project

Portrait Image:

Movie Clip:

Eric Brevig

Journey to the Center of the Earth

Word From Title:

Journey

"A process or course likened to traveling; a passage: the journey of life."

Texture:

Portrait Project Final:

Review: Design Thinking in the Credit Crunch

http://designthinking.ideo.com/

There is an opportunity to be creative in coming up with products that might appeal to the consumer in a recession. One of the ideas is Credit Crunch Cookies. They are "an inexpensive way of having a treat when times are tough."

Ask yourself what consumer behaviors will change now that we are in a recession and what new products can target those behaviors.

Class Notes: T 11/6/08

Blog review

Continue working on project

Blog reviews:

Elena:

Core77-Frustration in opening up packages has led to new invention

Core77-enviro friendly umbrella drier

Terrafugia- car/airplane

Poloroid Pogo printer

Class Notes: T 11/4/08

Blog Reviews:

Danny searches for design he appreciates. Told us about the stages of developing countries.

Mario Brothers & Drum design

Select Edge work with lasso km.

Review"A Day In The Life Of A Networked Designer's Smart Things Or A Day In A Designer's Networked Smart Things, 2030" by Tom Klinkowstein, and others

"A Day In The Life Of A Networked Designer's Smart Things Or A Day In A Designer's Networked Smart Things, 2030" by Tom Klinkowstein, and others.

A detailed "diagrammatic narrative" about the future of design. 

The opening at The Rosenberg Gallery, Calkins Hall, was attended by faculty and students alike. Prof. Klinkowstein gave an informative talk on the piece and answered questions. The ingenious work is meant to be read from right to left and depicts the a typical day in the designer's life, both personal and career. A visual network allows the viewer to read the details from each of the designer's networked devices which keep her abreast of her schedule, travel plans, social life, and personal life.

Class Notes: T 10/28/08

Speaker Lyle Owerko 10/30/08, 3p

Blog presentations

Demo on 3rd part of 2nd assignment

Rough versions due next Thursday

Blogs:

Universal Declaration of Human Rights

Things that have already existed have been repackaged and reinvented- ducment, plastic bottles and clothing.

Notes:

*ethnographic research

Crop background 8X8 and save as jpeg.

Use pen tools and paths:

1. Go to Windows paths which shows you path

2. Drag it to the dotted circle

3. Copy it

4. Go bake to layers and its layer. Make  a new layer.

5. Open texture file, resize it and paste it into it.

Speaker: Lyle Owerko, filmmaker, photographer

October 30 2008

Lyle Owerko gave an insightful and inspirational talk about the development of his career and his thoughts on how we as design students might make the most of our journey in the design world. He discussed how design is making something out of our consciences, which is constantly evolving, using the different elements that we're into at the time. He considers himself foremost a photographer and is inspired by light, particular images and music. He encouraged us to be very observant and engaged in the world and to create work from our experiences. His typical day seems to differ each day but some things never change. He always has his camera with him and he is constantly checking his email and texts. Because he has different projects going on his job seems very interesting. He does a lot of meetings with other designers to discuss ideas for current and future projects. I liked the fact that he show us how his interests and passions led to paying assignments. Also what is admirable is his insistance on the importance of giving back something to your community or even the world community. He encouraged us to be continually creative in an active sense, not simply waiting for an assignment but to design something now. I enjoyed his presentation very much because I was able to see the possibility of a career forged out of different interests. I also liked his use of a PowerPoint presentation to share with us his design journey and examples of his work and inspirational images.

Lyle Owerko's website: www.owerko.com

Speaker: Nusrat Durrani, Sr. VP + GM, MTV World

October 14, 2008

Nusrat Durani, General Manager and senior VP  at MTV World, spoke to us about his career and the unconventional path that led to his job at MTV World. He grew up in India and had always had an interest in music because his father did. He was well educated and had a successful career with Honda when he first saw the 1993 MTV video "Let's Dance" by David Bowie. He researched MTV and knew he wanted to be a part of the company. He and his wife left India and their jobs to move to the United States so that he could pursue his dream of working for MTV. He eventually landed a job in MTV and the rest is history. The goal of MTV World is to connect people to music. He gave us insight as to the daily activities of his job which include every aspect of product development. He also showed us a pilot video of a new product launch called "MTV|Iggy". It is a show that is television and web based and exposes its' viewers to music and issues around the world. Mr. Durani had a very approachable style and really gave me the impression that he still loved his job and would help any of us if he could. One of the quotes I wrote down that stuck with me was "Finding your passion is an art". I found his presentation very enjoyable.

MTV|Iggy website: www.mtviggy.com

Class Notes: T 10/21/08

Discussion on speaker reactions

Brochure grading

Demo of Assignment #2, part #2

No Class, R 10/23/08

Finish Part #2 for next meeting, 10/28/08

Eyes notice Faces,Letters & Numbers, Differences

To change background of 8x8 picture:

1. go to path tool select it.

2. to get rid of cut out look, magnify it and use blur tool

Class Notes: T 10/14/08

Reminders:

Thursday, Oct. 16th, 3p, Guest speaker, Nusrat Durrani, Senior VP + GM, MTV World

Thursday, Oct. 23rd NO CLASS, Tom K. lecturing out of the country

Thursday, Oct. 30th, 3p, Guest speaker, Lyle Owerko, Filmmaker, Photographer, Motion Graphics Designer

Homework:

Project #2:

Clip

Photo

Screen Shot saved

Screen shot place in photo with author's name and word placed on the photo

Guest Speaker paper:

Write two, 100-150 word blog posts (one for each), summarizing the professional tips/career insights which each presenter speaks about. Also include one or two sentences regarding that speaker's "job description". Include three or more personal impressions of the speakers.

Notes:

Quark is used for layout; Photoshop is used for manipulating images; Illustrator is used for logos

Photo:

Work at 8"x8" and print at 6"x6" (makes artifacts less noticeable)

Use crop tool w=8 h=8 resolution=300

Darken (Burn) or Lighten (Dodge) as needed

Clip:

1. Use Shift+Command+4 and drag mouse across clip shot

2 save file of pic in downloads folder

3. go to PS-Open it

4. Go to Crop tool, make it the right size(w=1.75 in and leave h blank and resolution (300)

5. Click on photo and paste into photo

Use text tool to put author's name in Helevetica Bold 9-11pt, change color as needed

Pick word from title and place it on photo. Use a bigger font 80-120pt. Generally word is centered.

Dodge (Lighten) or Burn (Darken) as needed using 10%. Put details in hair with Dodge tool/highlights. Also can use Filter/Rendr/Lighting Effects/Omni tool

Highlights, Shadows, Midtones

Color Balance if necessary. If taken in flourescent light add the opposite of green which is magenta. rgb/cmy

Kerning: Adjusts spacing between letters

Shortcuts:

Shift+ Command+4

Class Notes: T 10/7/08

Reminders:

Thursday, October 16th & Thursday, October 30 we have Guest Speakers

Blog Review:

Amanda

-Architect Frank Guery

Self Portrait Project: Video Ideas

Journey to the Center of the Earth

http://www.youtube.com/watch?v=XQIERSvp03w

Hitchhiker's Guide to the Galaxy

http://www.youtube.com/watch?v=MbGNcoB2Y4I

Around the World in 80 Days

http://www.youtube.com/watch?v=fEqkeNTLrcM

Sense and Sensibilty

http://www.youtube.com/watch?v=mXPXzBByxwg

http://www.youtube.com/watch?v=eJMnm28vAqQ

Cinema Paradiso

http://www.youtube.com/watch?v=5WQLdZ7d9Lc

http://www.youtube.com/watch?v=LSLZLkcMrHU

http://www.youtube.com/watch?v=FW7cs8BKGwc&feature=related

A Little Bit of Romance

http://www.youtube.com/watch?v=KfQE0vVmltY

Review: Design Is More Than Packaging

nytimes.com/2008/10/05/business/05unbox.html?_r=1&scp=1&sq=design%20thinking&st=cse&oref=slogin">

Jump Associates developed interactive showrooms for Saturn

Paper: Milton Glaser - Notes

Milton Glaser Website: http://miltonglaserposters.com/

http://hillmancurtis.com/index.php?/film/watch/milton_glaser/

Bob Dylan Poster, 1966

I [heart] NY, 1975

I [heart] NY MORE THAN EVER, September 20, 2001. Revised design after the September 11, 2001 terrorist bombings.

Review: Seth Godin/What advertising can't fix

http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html

Microsoft is not like Apple Computer. It is wasting money on advertising ads that portray it as a hip company when it is not. Ads will not change the public's perception of Microsoft as an older, conservative, company. It's like watching an older woman or man dress like a teenager. They're trying to be someone they're not. Why not be the best of who you are?

Link to Jerry Seinfeld & Bill Gates MICROSOFT ad:

http://www.youtube.com/watch?v=HO9QWUieoV0

Link to Jerry Seinfeld & Bill Gates MICROSOFT Shoe Circus ad:

http://www.youtube.com/watch?v=rljNJZpRtj8

Class Notes: T 9/16/08

Homework:

No class Tuesday 9/23 & Thursday 9/25, Prof Klinkowstein is in Honduras

Scan your sketch

Blog Reviews:

None today

Brochure:

Inside and Back Pages:

Make another document same as front page

Make box for sub headers:

Not larger than 1 1/2 column width

Font- Univers Bold (go to Suitcase if necessary)

20 pt or smaller

Make 2 text box columns:

2.125" w

left column: x=0.5 y=.833

font- Times New Roman

12 pt if it works

Link text box columns:

go to content tool (do not select text box yet)

go to text link tool

select 1st text box and then the 2nd

Paste text into first text column and it will flow into next as needed:

Edit text:

no broken words

edit text as necessary

check measurements and placement of elements

avoid one word on a line

Draw picture box:

either 1 or 2 column width

position, checking measurements

Make text box below picture box:

font = same as body text

1 1/2 pts smaller than body text

italics

Make gray line:

2 column width

1 pt

Make text box for Sources

Shortcuts:

Command O = resizing page

Class Notes: R 9/11/08

Homework:
Sketch of layout due next class-T 9/16/08
Finish cover

Blog Reviews:
Chelsea
-Type face of Democratic National Convention versus Republican National Convention. McCain uses Optima (on Veteran's Memorial Wall). "Typeface is the window into the soul of the campaign". The taglines (diagrametric representations of a speech) were the same for both Obama's and McCain's speeches.
-Logotype of Dexter - capturing attention using logotypes of well known magazines

Notes:
Quark- an organizing tool. A way of dividing up a layout for distinct units of measurement
Brand- is equivalant to how you present yourself. Corporations are entities with legal responsibilities. They started about 150 years ago. The clothes of a corporation is its logo.

Brochure:
text is unjustified right
header- san serif font, flush left
serif text body
edge of picture should be at 6" mark on ruler

Make a Grid in Quark:
open up new document
make a line
style-shade-10%= gray line
verticle offset .125
item-group-copy-paste
print 10 copies to use for layout

Shortcuts:
Command S - Save

Review: Core77/Store Design Magic By Martin Roberts

http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=9310

As Roberts reminds us- you never get a second chance to make a first impression. The design of your store's exterior and interior should tell the story of your brand. This article highlights important design elements for a store to ensure the customer enters, buys your product, and returns again.

You have to know who your target customer is and then provide them with a clear picture of your brand starting at the front door. Roberts heads a firm called Grid2, that helps companies reinvent their image to get the customer in the door and ultimately to buy their products and remain a loyal customer.

His suggestions for exterior design; updated architecture, clear entrance area, signage visible from a distance, welcoming landscaping, are key to getting the customer to stop at a store. How many of us have stopped a new store because it looks nice from the outside and we are curious as to what's inside? Once inside, it's important to continue telling your story to the customer or they will enter, turn around and leave. This is what Roberts refers to as "story telling" and through signage, layouts, colors, etc companies strive to provide a human connection with their customers.

Some of the companies/brands that Grid2 has successfully reinvented are Borders and Path Mark. After working with Roberts and his company Grid2, both companies have renovated their stores and have increased sales.

Class Notes: T 9/9/08

Homework:
Brochure rough draft due T 9/16/08
Copy picture files to hard drive

Blog Reviews:
Janalee
-Concept "Gina" car; high end design thinking, not accepting the everyday materials;thinking flexible;context over dogma-new capabilities of choosing your own contex and making a car for a specific owner

Notes:
*innovation- composed of 2 parts
1. use of imagination for engagement;separates it from fine art
2. direct application in society; practical innovation must have a pragmatic(practical not idealistic) application
innovation = imagination applied to a pragmatic application

Design has a pragmatic side along with a personal authored imaginative side

Typography
-typography is to design as equivilant as drawing is to fine arts
-need to have a fundamental understanding of typography
-not just letters but shapes
sans serif - without hooks
serif - with hooks; serifs came from the chisels used
Times New Roman- 2000 years old from the Roman Age
Small letters are easily read with serifs
50th of a second with serifs vs. 25th of a second without serifs
Italic is hard to read
Weights-Bold, heavy, block, medium, light; condensed, expanded
Serif
Gils Sans- seen in London underground
Helevetica- great for titles; IBM;designed in the 1950's
Prefered serif fonts:
Century Schoolbook- 100 years old; easy to read
Times New Roman- old fashioned; works all the time
Garamond- regal interpretation of Times New Roman; used in brochures of luxury autos
Rockwell- hard to use
Serif for body text
Futura-from 19th century; used by one company- Volkswagon
Universe- more elegant than Helevetica
*usually use only 2 fonts used in brochure

Suitcase Fusion Fonts to add fonts

Brochure:

Quark cover
11"w 8.5"h
margin - 0.5"
columns - 1
gutter width - 0.167"
Draw picture box across cover on right
view-show tools

Shortcuts:
Command S=save

Brochure Project: FLW Brochure Sketches

Review: Business Week/Johnson & Johnson's Big Design Challenge by Mark Lamster

http://www.businessweek.com//innovate/content/may2008/id20080521_194730.htm?chan=innovation_innovation+%2B+design_top+stories&chan=innovation_innovation+%2B+design_cutting-edge+designers

This article is about a designer, Chris Hacker, who incorporates sustainable materials when designing packaging for Johnson & Johnson. Hacker handles most of the brands of J&J and uses recycled and biodegradable materials whenever possible. It is his goal to make a set of guidelines so that "green" materials are investigated and then used when applicable.

Hacker seems to take things one step further. He also hires outside firms and designers to put their name on a product. The idea of an entire customer experience comes up again and again in a lot of articles I'm reading.

Above: A new Tylenol bottle from Yves Béhar

Review: Core77/Recycles Chiquita Chandelier by Anneke Jakobs

http://www.core77.com/blog/object_culture/recycled_chiquita_chandelier_by_anneke_jakobs_11057.asp

New Uses for Everyday Objects

This is an article about a designer who incorporates every day objects into custom made chandeliers. Although the picture shows one made out of banana labels she uses other items such as wine glasses.
The article, by Anneke Jacobs, interested me because I enjoy finding new uses for everyday household items. For example, a lamp base from a silver teapot.

Review: Pantopicon/Nanoart

http://www.pantopicon.be/blog/2008/08/24/nanoart/

Nanoart of the Elastic Mind

This article, found at the above link, is about how nanotechnology is inspiring artists, designers and scientists and allowing them to use art as a communication tool between the laboratory and the public. Using nanotechnology, you can build structures cell by cell manipulating them at the atom level.

I was fortunate to see some examples of these designs at an amazing exhibit at MOMA earlier this year called Design and the Elastic Mind. Designers and scientists used the technologies of today to envision and produce hundreds of designs, experiments, and applications which might be useful to society in the near future. Barry Bergdoll, Chief Curator of Architecture and Design of MOMA describes the traits of the people whose works were shown when he explains "It is the elastic mind-with the flexibility and strength to embrace progress and to harness it- that is best suited to confront this world of seemingly limitless challenges and possibilities"

Below, are two examples of designs using nanotechnology:

On the far left are pictures I took of a 'biowall'; a room divider based on the biological nanoscale shapes seen in bubbles and water. Potted vines, placed at the bottom would grow up and through the open structure producing a living wall.

To the right is a close up of an example of "Biojewellery"; a ring grown from a partner's donated bone tissue, worn by their significant other as a symbol of love.

These are only two of the fascinating designs at this show. Some design ideas were truly bizarre, such as the "Biomodification for Love" in which a person could grow specific body parts of another individual on their body employing cellular regeneration. As crazy or futuristic some of these seemed, each idea expanded on technology that exists today.Viewing this exhibit really opened up my eyes to the advancements of today's technology and to very creative people who think outside of the box and use the technology we have today to produce ideas and products we might use in the future.

I encourage you to click on the link below to view the online exhibit of the show. http://www.moma.org/exhibitions/2008/elasticmind/

Brochure Project: Frank Lloyd Wright edited text

One of the most recognizable names in history, Frank Lloyd Wright was voted in 1991 as "the greatest American architect of all time" by the American Institute of Architects.
Born in Richland Center, Wisconsin, June 8, 1867 to William Carey Wright and Anna Lloyd Jones Wright, he grew up around his mother’s family who were farmers, educators, and Unitarian preachers.

It is his experiences as a young boy growing up in the heartland of America that had major influence on his later architecture. At a young age his mother introduced him to the Froebel gifts, a set of building blocks and paper for construction, which taught him to see that nature was composed of geometric forms and patterns. His love of nature was further influenced by the many summers spent working at his uncle’s farm and the writings of American transcendentalists of the time, Melville, Whitman, Emerson, and Thoreau. Later, his study of geometric ornament during his apprenticeship to architect Louis Sullivan also had an effect on his architecture. Sullivan, whom he considered his 'Lieber Meister' (dear master) believed that to create truly organic architecture, ornament must be of the surface not on the surface.

Wright started his career in 1887, after two semesters studying engineering at the University of Wisconsin. He moved to Chicago and was briefly employed by the architect Joseph Lyman Silsbee until moving to the architectural firm of Adler and Sullivan. During his tenure he was involved in almost all the firm’s designs and designing homes in his free time. He began to incorporate Sullivan's idea that “form follows function” into his own philosophy that buildings should be organic and harmonious with the environment surrounding them. In 1889, he negotiated a loan with his employers, designed and built a home in Oak Park, Illinois, for his new bride Catherine Lee Tobin. Wright worked with Sullivan from 1887 to 1892 until he was let go after Sullivan discovered he was doing freelance work on the side.

In 1893, he built a studio adjacent to his home and set up his own practice in Chicago. It was here between 1900 and 1917 that he developed the Prairie House style of architecture, so-called because the design is considered to complement the land around Chicago. The Prairie House style, for which he is best known, was a reaction against the historical revivalism present in American architecture at the time and was opposed to the attitude of dominating nature that characterized the industrial age. Wright’s designs aspired to achieve harmony with nature by featuring horizontal lines, long, low, sloping roofs, and the use of unfinished materials.

The Frederick Robie House, 1908, a Chicago Architectural Landmark, is one of the best known masterpieces of the Prairie House style. Its living and dining areas, organized around a great hearth, form virtually one uninterrupted space that opens to the outdoors. The Robie House is one of the first examples of an "open plan" layout. Wright believed that the occupants’ movement throughout the house determines the floor plan and the floor plan determines the architecture. This building had great influence on young European architects after World War I, when Wright's work was published in the Wasmuth Portfolio, and is sometimes called the "cornerstone of modernism.”

The inspiration of nature is evident not only in the relationship of the houses to the landscape, but through the use of wood throughout the home, a natural color palette, geometric patterns from nature in the windows and furnishings, the and the use of different types of indigenous construction materials.

Wright continually reimagined how people could best use the space they worked. Although he designed over 1100 projects resulting in 532 completed works, it is his Prairie House style that best exemplifies the influences of his youth. His revolutionary ideas, open plan, the atrium, the carport, the picture window, and most importantly the buildings themselves, continue to be influential today.

Review: Seth Godin/Fixing the One Big Thing

http://sethgodin.typepad.com/seths_blog/2008/09/fixing-the-one.html

Why Not Fix It?

When you finally fix the "one big thing" that's holding you or your company back you will succeed.

Why don't we fix those things that we know stand in our way of success? I think the ability to identify and find solutions to improve our weak areas is an important one to have or strive for. If we start with ourselves and learn to open up to change, to improve ourselves, we will possess skills needed in a successful organization.

Class Notes: R 9/4/08

R 9/4/08:

Homework:
1. scan photos for brochure
2. write a title & subhead (1-3 words)
pithy-short, punchy saying "Just Do It"
3. edit text

Blog Reviews:
Adrienne G.

-businesses parallel life
Alison

-*nano-1/billionth of a meter;*micron-1/millionth of a meter

Notes:

Blog reviews: summarize them immediately and what they mean
Go over rough drafts

Scan images:

make sure scanner is turned on
file saved as: 

300 dpi
* eps file format
* psd file format -native langauge of Photoshop, creates layers that can be edited later
Put picture on *platten- glass plate on scanner
Photoshop-File-Import-your scanner
Hit preview
With mouse drag over area you wan to scan
Hit scan
Put it in the right orientation & crop if necessary
Get rid of :*moire effect-when one set of dots from a print goes over the others. When you try to print an already printed image Filter-Blur-Blur

* "God is in the details" Mies Van Der Rohe

Shortcuts:
Apple/Command E = ejects USB

Holding Opt Key = changes magnifier to zoom out

Review: Business Week/Matt Vella's review of book "How Great Design Makes People Love Your Company"

http://www.businessweek.com/innovate/content/sep2008/id2008093_827961.htm?chan=innovation_innovation+%2B+design_top+stories

The article by Matt Vella "How Great Design Makes People Love Your Company" is a review of the book Do you matter? written by industrial designer Robert Brunner and corporate consultant Stewart Emery. They stress the importance of design in creating products and services that not only sell well but establish lasting relationships with consumers. They believe design should influence every aspect of customers' experiences with the company from its Web site and stores to product packaging and customer service.

This is the 'Service Design" we were talking about in class on Tuesday. It's about the whole experience of the consumer with the company, not just the product. Target,Lexus, and Apple are examples of successful companies who as a result of their emphasis on service design, have successful products and loyal customers who often pay a premium for their products. I am currently researching the possible purchase of an Apple laptop, and as a PC owner I find myself in awe of the shopping experience Apple offers, from their salespeople to their slick website. I realize that some of my favorite companies, like Starbucks and Whole Foods have appealed to me not only because of the products they offer but because of the whole experience of friendly salespeople to the humanitarian efforts the companies are involved with worldwide . This is definitely a book I would like to read when it comes out later this month.

Review: Seth Godin/Your Competive Advantage

http://sethgodin.typepad.com/seths_blog/2008/09/your-competitiv.html

Seth Godin's Blog, referenced in the above link, is about ‘Competitive Advantage’. Companies make a decision to hire you based on your competitive advantages over another firm.

In order for a company to make a decision to hire you or your company they want to know what your competitive advantages are, can you deliver them, are they unique, do they echo with their target market, and are the advantages big enough to warrant the cost of switching.

Some competitive advantages to build on or maintain, according to Godin are: talent, business relationships, lower costs, speed of work, organized product and organization, emotional intelligence of your salespeople or service people.

It's essential that you identify, build and maintain your competitive advantage to keep your edge. Find out as much as you can about your prospective employers to identify what they are looking for, how you can fulfill their needs and then emphasize those qualities.