This article is about a designer, Chris Hacker, who incorporates sustainable materials when designing packaging for Johnson & Johnson. Hacker handles most of the brands of J&J and uses recycled and biodegradable materials whenever possible. It is his goal to make a set of guidelines so that "green" materials are investigated and then used when applicable.
Hacker seems to take things one step further. He also hires outside firms and designers to put their name on a product. The idea of an entire customer experience comes up again and again in a lot of articles I'm reading.
Above: A new Tylenol bottle from Yves Béhar
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