Wednesday, October 1, 2008

Review: Seth Godin/What advertising can't fix

http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html

Microsoft is not like Apple Computer. It is wasting money on advertising ads that portray it as a hip company when it is not. Ads will not change the public's perception of Microsoft as an older, conservative, company. It's like watching an older woman or man dress like a teenager. They're trying to be someone they're not. Why not be the best of who you are?

Link to Jerry Seinfeld & Bill Gates MICROSOFT ad:

Link to Jerry Seinfeld & Bill Gates MICROSOFT Shoe Circus ad:

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