October 14, 2008
Nusrat Durani, General Manager and senior VP at MTV World, spoke to us about his career and the unconventional path that led to his job at MTV World. He grew up in India and had always had an interest in music because his father did. He was well educated and had a successful career with Honda when he first saw the 1993 MTV video "Let's Dance" by David Bowie. He researched MTV and knew he wanted to be a part of the company. He and his wife left India and their jobs to move to the United States so that he could pursue his dream of working for MTV. He eventually landed a job in MTV and the rest is history. The goal of MTV World is to connect people to music. He gave us insight as to the daily activities of his job which include every aspect of product development. He also showed us a pilot video of a new product launch called "MTV|Iggy". It is a show that is television and web based and exposes its' viewers to music and issues around the world. Mr. Durani had a very approachable style and really gave me the impression that he still loved his job and would help any of us if he could. One of the quotes I wrote down that stuck with me was "Finding your passion is an art". I found his presentation very enjoyable.
MTV|Iggy website: www.mtviggy.com
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