Thursday, September 25, 2008

Class Notes: T 9/16/08

Homework:
No class Tuesday 9/23 & Thursday 9/25, Prof Klinkowstein is in Honduras
Scan your sketch

Blog Reviews:
None today

Brochure:
Inside and Back Pages:
Make another document same as front page
Make box for sub headers:
Not larger than 1 1/2 column width
Font- Univers Bold (go to Suitcase if necessary)
20 pt or smaller
Make 2 text box columns:
2.125" w
left column: x=0.5 y=.833
font- Times New Roman
12 pt if it works
Link text box columns:
go to content tool (do not select text box yet)
go to text link tool
select 1st text box and then the 2nd
Paste text into first text column and it will flow into next as needed:
Edit text:
no broken words
edit text as necessary
check measurements and placement of elements
avoid one word on a line
Draw picture box:
either 1 or 2 column width
position, checking measurements
Make text box below picture box:
font = same as body text
1 1/2 pts smaller than body text
italics
Make gray line:
2 column width
1 pt
Make text box for Sources

Shortcuts:
Command O = resizing page


Monday, September 15, 2008

Class Notes: R 9/11/08

Homework:
Sketch of layout due next class-T 9/16/08
Finish cover

Blog Reviews:
Chelsea
-Type face of Democratic National Convention versus Republican National Convention. McCain uses Optima (on Veteran's Memorial Wall). "Typeface is the window into the soul of the campaign". The taglines (diagrametric representations of a speech) were the same for both Obama's and McCain's speeches.
-Logotype of Dexter - capturing attention using logotypes of well known magazines

Notes:
Quark- an organizing tool. A way of dividing up a layout for distinct units of measurement
Brand- is equivalant to how you present yourself. Corporations are entities with legal responsibilities. They started about 150 years ago. The clothes of a corporation is its logo.

Brochure:
text is unjustified right
header- san serif font, flush left
serif text body
edge of picture should be at 6" mark on ruler

Make a Grid in Quark:
open up new document
make a line
style-shade-10%= gray line
verticle offset .125
item-group-copy-paste
print 10 copies to use for layout

Shortcuts:
Command S - Save

Review: Core77/Store Design Magic By Martin Roberts

http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=9310

As Roberts reminds us- you never get a second chance to make a first impression. The design of your store's exterior and interior should tell the story of your brand. This article highlights important design elements for a store to ensure the customer enters, buys your product, and returns again.

You have to know who your target customer is and then provide them with a clear picture of your brand starting at the front door. Roberts heads a firm called Grid2, that helps companies reinvent their image to get the customer in the door and ultimately to buy their products and remain a loyal customer.

His suggestions for exterior design; updated architecture, clear entrance area, signage visible from a distance, welcoming landscaping, are key to getting the customer to stop at a store. How many of us have stopped a new store because it looks nice from the outside and we are curious as to what's inside? Once inside, it's important to continue telling your story to the customer or they will enter, turn around and leave. This is what Roberts refers to as "story telling" and through signage, layouts, colors, etc companies strive to provide a human connection with their customers.

Some of the companies/brands that Grid2 has successfully reinvented are Borders and Path Mark. After working with Roberts and his company Grid2, both companies have renovated their stores and have increased sales.

Class Notes: T 9/9/08

Homework:
Brochure rough draft due T 9/16/08
Copy picture files to hard drive

Blog Reviews:
Janalee
-Concept "Gina" car; high end design thinking, not accepting the everyday materials;thinking flexible;context over dogma-new capabilities of choosing your own contex and making a car for a specific owner

Notes:
*innovation- composed of 2 parts
1. use of imagination for engagement;separates it from fine art
2. direct application in society; practical innovation must have a pragmatic(practical not idealistic) application
innovation = imagination applied to a pragmatic application

Design has a pragmatic side along with a personal authored imaginative side

Typography
-typography is to design as equivilant as drawing is to fine arts
-need to have a fundamental understanding of typography
-not just letters but shapes
sans serif - without hooks
serif - with hooks; serifs came from the chisels used
Times New Roman- 2000 years old from the Roman Age
Small letters are easily read with serifs
50th of a second with serifs vs. 25th of a second without serifs
Italic is hard to read
Weights-Bold, heavy, block, medium, light; condensed, expanded
Serif
Gils Sans- seen in London underground
Helevetica- great for titles; IBM;designed in the 1950's
Prefered serif fonts:
Century Schoolbook- 100 years old; easy to read
Times New Roman- old fashioned; works all the time
Garamond- regal interpretation of Times New Roman; used in brochures of luxury autos
Rockwell- hard to use
Serif for body text
Futura-from 19th century; used by one company- Volkswagon
Universe- more elegant than Helevetica
*usually use only 2 fonts used in brochure

Suitcase Fusion Fonts to add fonts

Brochure:
Quark cover
11"w 8.5"h
margin - 0.5"
columns - 1
gutter width - 0.167"
Draw picture box across cover on right
view-show tools

Shortcuts:
Command S=save

Thursday, September 11, 2008

Brochure Project: FLW Brochure Sketches


Review: Business Week/Johnson & Johnson's Big Design Challenge by Mark Lamster

http://www.businessweek.com//innovate/content/may2008/id20080521_194730.htm?chan=innovation_innovation+%2B+design_top+stories&chan=innovation_innovation+%2B+design_cutting-edge+designers

This article is about a designer, Chris Hacker, who incorporates sustainable materials when designing packaging for Johnson & Johnson. Hacker handles most of the brands of J&J and uses recycled and biodegradable materials whenever possible. It is his goal to make a set of guidelines so that "green" materials are investigated and then used when applicable.

Hacker seems to take things one step further. He also hires outside firms and designers to put their name on a product. The idea of an entire customer experience comes up again and again in a lot of articles I'm reading.

Above: A new Tylenol bottle from Yves BĂ©har

Review: Core77/Recycles Chiquita Chandelier by Anneke Jakobs

http://www.core77.com/blog/object_culture/recycled_chiquita_chandelier_by_anneke_jakobs_11057.asp

New Uses for Everyday Objects

This is an article about a designer who incorporates every day objects into custom made chandeliers. Although the picture shows one made out of banana labels she uses other items such as wine glasses.
The article, by Anneke Jacobs, interested me because I enjoy finding new uses for everyday household items. For example, a lamp base from a silver teapot.

Tuesday, September 9, 2008

Review: Pantopicon/Nanoart

http://www.pantopicon.be/blog/2008/08/24/nanoart/

Nanoart of the Elastic Mind

This article, found at the above link, is about how nanotechnology is inspiring artists, designers and scientists and allowing them to use art as a communication tool between the laboratory and the public. Using nanotechnology, you can build structures cell by cell manipulating them at the atom level.

I was fortunate to see some examples of these designs at an amazing exhibit at MOMA earlier this year called Design and the Elastic Mind. Designers and scientists used the technologies of today to envision and produce hundreds of designs, experiments, and applications which might be useful to society in the near future. Barry Bergdoll, Chief Curator of Architecture and Design of MOMA describes the traits of the people whose works were shown when he explains "It is the elastic mind-with the flexibility and strength to embrace progress and to harness it- that is best suited to confront this world of seemingly limitless challenges and possibilities"

Below, are two examples of designs using nanotechnology:

On the far left are pictures I took of a 'biowall'; a room divider based on the biological nanoscale shapes seen in bubbles and water. Potted vines, placed at the bottom would grow up and through the open structure producing a living wall.


To the right is a close up of an example of "Biojewellery"; a ring grown from a partner's donated bone tissue, worn by their significant other as a symbol of love.

These are only two of the fascinating designs at this show. Some design ideas were truly bizarre, such as the "Biomodification for Love" in which a person could grow specific body parts of another individual on their body employing cellular regeneration. As crazy or futuristic some of these seemed, each idea expanded on technology that exists today.Viewing this exhibit really opened up my eyes to the advancements of today's technology and to very creative people who think outside of the box and use the technology we have today to produce ideas and products we might use in the future.

I encourage you to click on the link below to view the online exhibit of the show. http://www.moma.org/exhibitions/2008/elasticmind/

Monday, September 8, 2008

Brochure Project: Frank Lloyd Wright edited text

One of the most recognizable names in history, Frank Lloyd Wright was voted in 1991 as "the greatest American architect of all time" by the American Institute of Architects.
Born in Richland Center, Wisconsin, June 8, 1867 to William Carey Wright and Anna Lloyd Jones Wright, he grew up around his mother’s family who were farmers, educators, and Unitarian preachers.

It is his experiences as a young boy growing up in the heartland of America that had major influence on his later architecture. At a young age his mother introduced him to the Froebel gifts, a set of building blocks and paper for construction, which taught him to see that nature was composed of geometric forms and patterns. His love of nature was further influenced by the many summers spent working at his uncle’s farm and the writings of American transcendentalists of the time, Melville, Whitman, Emerson, and Thoreau. Later, his study of geometric ornament during his apprenticeship to architect Louis Sullivan also had an effect on his architecture. Sullivan, whom he considered his 'Lieber Meister' (dear master) believed that to create truly organic architecture, ornament must be of the surface not on the surface.

Wright started his career in 1887, after two semesters studying engineering at the University of Wisconsin. He moved to Chicago and was briefly employed by the architect Joseph Lyman Silsbee until moving to the architectural firm of Adler and Sullivan. During his tenure he was involved in almost all the firm’s designs and designing homes in his free time. He began to incorporate Sullivan's idea that “form follows function” into his own philosophy that buildings should be organic and harmonious with the environment surrounding them. In 1889, he negotiated a loan with his employers, designed and built a home in Oak Park, Illinois, for his new bride Catherine Lee Tobin. Wright worked with Sullivan from 1887 to 1892 until he was let go after Sullivan discovered he was doing freelance work on the side.

In 1893, he built a studio adjacent to his home and set up his own practice in Chicago. It was here between 1900 and 1917 that he developed the Prairie House style of architecture, so-called because the design is considered to complement the land around Chicago. The Prairie House style, for which he is best known, was a reaction against the historical revivalism present in American architecture at the time and was opposed to the attitude of dominating nature that characterized the industrial age. Wright’s designs aspired to achieve harmony with nature by featuring horizontal lines, long, low, sloping roofs, and the use of unfinished materials.

The Frederick Robie House, 1908, a Chicago Architectural Landmark, is one of the best known masterpieces of the Prairie House style. Its living and dining areas, organized around a great hearth, form virtually one uninterrupted space that opens to the outdoors. The Robie House is one of the first examples of an "open plan" layout. Wright believed that the occupants’ movement throughout the house determines the floor plan and the floor plan determines the architecture. This building had great influence on young European architects after World War I, when Wright's work was published in the Wasmuth Portfolio, and is sometimes called the "cornerstone of modernism.”

The inspiration of nature is evident not only in the relationship of the houses to the landscape, but through the use of wood throughout the home, a natural color palette, geometric patterns from nature in the windows and furnishings, the and the use of different types of indigenous construction materials.

Wright continually reimagined how people could best use the space they worked. Although he designed over 1100 projects resulting in 532 completed works, it is his Prairie House style that best exemplifies the influences of his youth. His revolutionary ideas, open plan, the atrium, the carport, the picture window, and most importantly the buildings themselves, continue to be influential today.

Sunday, September 7, 2008

Review: Seth Godin/Fixing the One Big Thing

http://sethgodin.typepad.com/seths_blog/2008/09/fixing-the-one.html

Why Not Fix It?

When you finally fix the "one big thing" that's holding you or your company back you will succeed.

Why don't we fix those things that we know stand in our way of success? I think the ability to identify and find solutions to improve our weak areas is an important one to have or strive for. If we start with ourselves and learn to open up to change, to improve ourselves, we will possess skills needed in a successful organization.

Class Notes: R 9/4/08

R 9/4/08:

Homework:
1. scan photos for brochure
2. write a title & subhead (1-3 words)
pithy-short, punchy saying "Just Do It"
3. edit text

Blog Reviews:
Adrienne G.
-businesses parallel life
Alison
-*nano-1/billionth of a meter;*micron-1/millionth of a meter

Notes:
Blog reviews: summarize them immediately and what they mean
Go over rough drafts

Scan images:
make sure scanner is turned on
file saved as: 
300 dpi
* eps file format
* psd file format -native langauge of Photoshop, creates layers that can be edited later
Put picture on *platten- glass plate on scanner
Photoshop-File-Import-your scanner
Hit preview
With mouse drag over area you wan to scan
Hit scan
Put it in the right orientation & crop if necessary
Get rid of :*moire effect-when one set of dots from a print goes over the others. When you try to print an already printed image Filter-Blur-Blur

* "God is in the details" Mies Van Der Rohe

Shortcuts:
Apple/Command E = ejects USB
Holding Opt Key = changes magnifier to zoom out

Wednesday, September 3, 2008

Review: Business Week/Matt Vella's review of book "How Great Design Makes People Love Your Company"

http://www.businessweek.com/innovate/content/sep2008/id2008093_827961.htm?chan=innovation_innovation+%2B+design_top+stories

The article
by Matt Vella "How Great Design Makes People Love Your Company" is a review of the book Do you matter? written by industrial designer Robert Brunner and corporate consultant Stewart Emery. They stress the importance of design in creating products and services that not only sell well but establish lasting relationships with consumers. They believe design should influence every aspect of customers' experiences with the company from its Web site and stores to product packaging and customer service.

This is the 'Service Design" we were talking about in class on Tuesday. It's about the whole experience of the consumer with the company, not just the product. Target,Lexus, and Apple are examples of successful companies who as a result of their emphasis on service design, have successful products and loyal customers who often pay a premium for their products. I am currently researching the possible purchase of an Apple laptop, and as a PC owner I find myself in awe of the shopping experience Apple offers, from their salespeople to their slick website. I realize that some of my favorite companies, like Starbucks and Whole Foods have appealed to me not only because of the products they offer but because of the whole experience of friendly salespeople to the humanitarian efforts the companies are involved with worldwide . This is definitely a book I would like to read when it comes out later this month.

Review: Seth Godin/Your Competive Advantage

http://sethgodin.typepad.com/seths_blog/2008/09/your-competitiv.html

Seth Godin's Blog, referenced in the above link, is about ‘Competitive Advantage’. Companies make a decision to hire you based on your competitive advantages over another firm.

In order for a company to make a decision to hire you or your company they want to know what your competitive advantages are, can you deliver them, are they unique, do they echo with their target market, and are the advantages big enough to warrant the cost of switching.

Some competitive advantages to build on or maintain, according to Godin are: talent, business relationships, lower costs, speed of work, organized product and organization, emotional intelligence of your salespeople or service people.

It's essential that you identify, build and maintain your competitive advantage to keep your edge. Find out as much as you can about your prospective employers to identify what they are looking for, how you can fulfill their needs and then emphasize those qualities.

Tuesday, September 2, 2008

Brochure Project: Notes on Frank Lloyd Wright architect








http://www.franklloydwright.org/







One of the most recognizable names in history, Frank Lloyd Wright was voted in 1991 as "the greatest American architect of all time" by the American Institute of Architects.

Born in Richland Center, Wisconsin, June 8, 1867 to William Carey Wright and Anna Lloyd Jones Wright.

After two semesters studying engineering at the University of Wisconsin, Wright moves to Chicago 1887 and is briefly employed by the architect Joseph Lyman Silsbee. From 1887-1892 he works for the firm of Adler and Sullivan until he is let go after Sullivan discovers he is doing freelance work on the side. , where he incorporated Sullivan's ideas that ‘form follows function’ into his own philosophy that buildings should be "organic" and harmonious with the environment surrounding them.

1889 he marries catherine Lee Tobin He designs and builds a design studio adjacent to his home built in 1889 in Oak Park, Illinois and sets up his own practice in Chicago in 1893. It is here between 1900 and 1917 that he develops the Prairie style of architecture, with its horizontal lines and long, low-perched roofs, so-called because the design is considered to complement the land around Chicago. The Prairie style house, for which he is best known, is a reaction against the historical revivalism prevalant in American architecture at the time and opposed to the attitude of dominating nature that characterized the industrial age, seeking instead to achieve harmony with nature. These houses are credited with being the first examples of the "open plan."

1905 first trip to japan with wife


The Robie House 1908, a Chicago Architectural Landmark, is one of the best known examples of the Prairie House syle.- organized around the great hearth Its living and dining areas form virtually one uninterrupted space, under wide sweeping roofs, opens to the outdoors. This building had a profound influence on young European architects after World War I and is sometimes called the "cornerstone of modernism." Wright's work, however, was not known to European architects until the publication of the Wasmuth Portfolio.

He leaves his practice and family in the fall of 1909 and travels to Europe with his lover, Mamah Cheney and publishes the Wasmuth Portfolio which gives him exposure in Europe. Upon his return to the US he moves to Spring Green, Wi and builds Taliesin. Fire and murder of M Cheney, her children, and others by a servant.

After his wife, Catherine Tobin Wright grants him a divorce in 1922 he is briefly married to Maude Miriam Noel from 1923 to 1927. He marries Olgivanna Lazovich Milanoff in 1928.

Frank Lloyd Wright is commissioned to design the Guggenheim Museum in 1943. Over the next fifteen years, Wright will makes over 700 sketches, and numurous sets of working drawings, for the building. Construction does not begin until 1956, shortly before he moves back to Chicago, and is opened to an enthusiastic public October 21, 1959, six months after Wrights death at 91 years.

Three formal experiences of Wright’s youth that were major influences of his later architecture:

1. the study of nature- particularly shapes/forms and colors/patterns of plant life. as a young child worked on his uncles farm. Influenced by the American transcendentalist writings of Melville, Whitman, Thoreau, and Emerson

2. the Froebel training-Froebel most important- geometric forms and patterns structured every object in nature. Set of wood blocks and paper for construction. Wright credited these blocks as fundamental influence on his work, saying that they shaped his perception of rhythmic structure in nature.

3. the study of geometric ornament during his apprenticeship to Sullivan. Sullivan’s theory of ornament- to create truly organic architecture ornament must be of the surface and substance rather than on it first and only real mentor, Louis Sullivan whom he considered to be his 'Lieber Meister' (dear master

These 3 principles underlying each of Wright’s designs are the qualities that unify his body of work:

1. the occupents’ movement was critical to the spatial order. The floor plan was most important because it gave form to the building. Architecture came from ‘the space within’

2. he employed different types of structure and construction materials that would reinforce and make possible his spatial design

3. he designed buildings that had a relationship to the landscape. Landscape, interior space,construction materials are woven together


Recipient of numerous awards and honors, most noteably The Royal Gold Medal for Architecture from the Royal Institute of British Architects in 1941, and the Gold Medal of the American Institute of Architects in 1949. He received honorary degrees form Princeton, Yale and others.

Wright continually reimagined how people could best use the space they worked and lived in. He designed over 1100 projects resulting in 532 completed works. His revolutionary ideas, open plan, the atrium, the carport, the picture window, fabric roofs and walls, were communicated through books, articles, furniture and most importantly the buildings themselves, including houses, offices, churches, schools, libraries, and museums and continue to be influential today.

FLW The Interactive Portfolio, Margo Stipe, Running Press Publishers, Philadelphia, PA, 2004


http://www.youtube.com/watch?v=2ehh6Arv5lc&eurl=http://www.nou-sera.com/architect/wright.html

Class Notes: T 9/2/08: Here goes...my first blog

FA27 Prof. Klinkowstein

Notes:
Design Industries:
Graphic Design
Product Design-used to be Industrial Design
Interior Design
Interactive Design-web, smart phone, motion graphics. Design of products and systems that people interact with.
Architectural Design-
Fashion Design-
Service Design-considers the entire relationship of the product to the consumer. Involves planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality, the interaction between service provider and customers and the customer's experience.

Design is 30% Denotation (facts, literal) vs 70% Connotation (suggestive)
Designing is about deciding what not to do
Fonts- 8 or 9 fonts are the most used because they don't get in the way of the message

72 dpi=web vs 1000dpi=magazine print

Lingua franca-Lingua franca refers to the language used within a specialized field.
Vetted-thoroughly checked out

Homework:due R 9/4
1.Set up Blog on blogger.com
shift apple 3: takes screen pic
shift apple 4: takes piece pic
2.Review and post 4 blogs/week
what they said,what I think about it
3.Start Brochure
about the thinking, ideas, concepts and special methodologies of chosen designer
4.Pick a designer
5.Get a book with pics
book pics have higher resolution than web pics (72 dpi) vs. magazine pics (1000 dpi)
6.Start to write a rough draft of 450-650 words