Class Notes: T 9/16/08

Homework:

No class Tuesday 9/23 & Thursday 9/25, Prof Klinkowstein is in Honduras

Scan your sketch

Blog Reviews:

None today

Brochure:

Inside and Back Pages:

Make another document same as front page

Make box for sub headers:

Not larger than 1 1/2 column width

Font- Univers Bold (go to Suitcase if necessary)

20 pt or smaller

Make 2 text box columns:

2.125" w

left column: x=0.5 y=.833

font- Times New Roman

12 pt if it works

Link text box columns:

go to content tool (do not select text box yet)

go to text link tool

select 1st text box and then the 2nd

Paste text into first text column and it will flow into next as needed:

Edit text:

no broken words

edit text as necessary

check measurements and placement of elements

avoid one word on a line

Draw picture box:

either 1 or 2 column width

position, checking measurements

Make text box below picture box:

font = same as body text

1 1/2 pts smaller than body text

italics

Make gray line:

2 column width

1 pt

Make text box for Sources

Shortcuts:

Command O = resizing page

Class Notes: R 9/11/08

Homework:
Sketch of layout due next class-T 9/16/08
Finish cover

Blog Reviews:
Chelsea
-Type face of Democratic National Convention versus Republican National Convention. McCain uses Optima (on Veteran's Memorial Wall). "Typeface is the window into the soul of the campaign". The taglines (diagrametric representations of a speech) were the same for both Obama's and McCain's speeches.
-Logotype of Dexter - capturing attention using logotypes of well known magazines

Notes:
Quark- an organizing tool. A way of dividing up a layout for distinct units of measurement
Brand- is equivalant to how you present yourself. Corporations are entities with legal responsibilities. They started about 150 years ago. The clothes of a corporation is its logo.

Brochure:
text is unjustified right
header- san serif font, flush left
serif text body
edge of picture should be at 6" mark on ruler

Make a Grid in Quark:
open up new document
make a line
style-shade-10%= gray line
verticle offset .125
item-group-copy-paste
print 10 copies to use for layout

Shortcuts:
Command S - Save

Review: Core77/Store Design Magic By Martin Roberts

http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=9310

As Roberts reminds us- you never get a second chance to make a first impression. The design of your store's exterior and interior should tell the story of your brand. This article highlights important design elements for a store to ensure the customer enters, buys your product, and returns again.

You have to know who your target customer is and then provide them with a clear picture of your brand starting at the front door. Roberts heads a firm called Grid2, that helps companies reinvent their image to get the customer in the door and ultimately to buy their products and remain a loyal customer.

His suggestions for exterior design; updated architecture, clear entrance area, signage visible from a distance, welcoming landscaping, are key to getting the customer to stop at a store. How many of us have stopped a new store because it looks nice from the outside and we are curious as to what's inside? Once inside, it's important to continue telling your story to the customer or they will enter, turn around and leave. This is what Roberts refers to as "story telling" and through signage, layouts, colors, etc companies strive to provide a human connection with their customers.

Some of the companies/brands that Grid2 has successfully reinvented are Borders and Path Mark. After working with Roberts and his company Grid2, both companies have renovated their stores and have increased sales.

Class Notes: T 9/9/08

Homework:
Brochure rough draft due T 9/16/08
Copy picture files to hard drive

Blog Reviews:
Janalee
-Concept "Gina" car; high end design thinking, not accepting the everyday materials;thinking flexible;context over dogma-new capabilities of choosing your own contex and making a car for a specific owner

Notes:
*innovation- composed of 2 parts
1. use of imagination for engagement;separates it from fine art
2. direct application in society; practical innovation must have a pragmatic(practical not idealistic) application
innovation = imagination applied to a pragmatic application

Design has a pragmatic side along with a personal authored imaginative side

Typography
-typography is to design as equivilant as drawing is to fine arts
-need to have a fundamental understanding of typography
-not just letters but shapes
sans serif - without hooks
serif - with hooks; serifs came from the chisels used
Times New Roman- 2000 years old from the Roman Age
Small letters are easily read with serifs
50th of a second with serifs vs. 25th of a second without serifs
Italic is hard to read
Weights-Bold, heavy, block, medium, light; condensed, expanded
Serif
Gils Sans- seen in London underground
Helevetica- great for titles; IBM;designed in the 1950's
Prefered serif fonts:
Century Schoolbook- 100 years old; easy to read
Times New Roman- old fashioned; works all the time
Garamond- regal interpretation of Times New Roman; used in brochures of luxury autos
Rockwell- hard to use
Serif for body text
Futura-from 19th century; used by one company- Volkswagon
Universe- more elegant than Helevetica
*usually use only 2 fonts used in brochure

Suitcase Fusion Fonts to add fonts

Brochure:

Quark cover
11"w 8.5"h
margin - 0.5"
columns - 1
gutter width - 0.167"
Draw picture box across cover on right
view-show tools

Shortcuts:
Command S=save

Brochure Project: FLW Brochure Sketches

Review: Business Week/Johnson & Johnson's Big Design Challenge by Mark Lamster

http://www.businessweek.com//innovate/content/may2008/id20080521_194730.htm?chan=innovation_innovation+%2B+design_top+stories&chan=innovation_innovation+%2B+design_cutting-edge+designers

This article is about a designer, Chris Hacker, who incorporates sustainable materials when designing packaging for Johnson & Johnson. Hacker handles most of the brands of J&J and uses recycled and biodegradable materials whenever possible. It is his goal to make a set of guidelines so that "green" materials are investigated and then used when applicable.

Hacker seems to take things one step further. He also hires outside firms and designers to put their name on a product. The idea of an entire customer experience comes up again and again in a lot of articles I'm reading.

Above: A new Tylenol bottle from Yves Béhar

Review: Core77/Recycles Chiquita Chandelier by Anneke Jakobs

http://www.core77.com/blog/object_culture/recycled_chiquita_chandelier_by_anneke_jakobs_11057.asp

New Uses for Everyday Objects

This is an article about a designer who incorporates every day objects into custom made chandeliers. Although the picture shows one made out of banana labels she uses other items such as wine glasses.
The article, by Anneke Jacobs, interested me because I enjoy finding new uses for everyday household items. For example, a lamp base from a silver teapot.