Review: Seth Godin/How to answer the phone

http://sethgodin.typepad.com/seths_blog/2008/11/how-to-answer-t.html

In his post Seth Godin maintains that the only reason for someone in cutomer service to answer the phone is to make the customer happy. Period.

Too many times our experience with customer service departments have left us frustrated and unhappy- feelings that are hard to forget after laying out money for a product or service that disappoints us. We tend to shy away from those companies that do not fulfill their promises. Doesn't it make sense that happy customers will bring in more sales?

Review: Eton Shirts

Eton Shirts, a Swedish company has developed a fabric that does not require ironing. It needs only body heat to remain wrinkle free and returns to its original shape after washing. This will result in a decrease in energy consumption because there will be less ironing. When products are developed that eliminate the need for human interaction there are pros and cons. There is the possibility that certain areas of business, in this case, ironing shops, manufacturers of presses, might become obsolete. On the other hand, the energy saved would be tremendous.

Brandmark Project: Living/Giving: Images

Review: Core77/77 Gift Ideas Under $77

http://www.core77.com/blog/giftguide/

This is an enjoyable look at some great, inexpensive, highly creative and unique products on the market. Some of my favorites are the BottleBob Bottle Cap Punch and the ABC Button.

Class Notes: T 11/25/08

Stylized representations are highly simplified stylized representations and a photograph - you get involved - you participate

Understand the patterns

Illustrator is used for vector graphics, infinately sizeable

Notes:

Select w/ arrow

Click on pic and hit delete

go to fill box

Stylize round corners

Convert anchor tool

Work on images for tagline

Brandmark Project: Living/Giving: Tagline in Brandscape

Class Notes: T 11/18/08

Review new assignment

Finish grading Assignment #2

Tagline research

Create taglines

Place on Brandscape slide

Post on Blog

Next class find images for logos

Notes:

Photoshop is raster (grid) based

Illustrator is vector based. they are mathematical equation so they can be scaled to infinity

The printer and the screen play a role in the sharpness

72 dots/inch screen is standard

Logotype has letters "GM"

Logo is picture or image 

Taglines:

Apple: "Think Differently"

3 words

3 syllables