Review: Design Thinking in the Credit Crunch

http://designthinking.ideo.com/

There is an opportunity to be creative in coming up with products that might appeal to the consumer in a recession. One of the ideas is Credit Crunch Cookies. They are "an inexpensive way of having a treat when times are tough."

Ask yourself what consumer behaviors will change now that we are in a recession and what new products can target those behaviors.